woman-smiling-sweetly-featured-image-for-oxyfresh-blog-post-titled-What-Is-Non-Abrasive-Toothpaste-...-And-Why-Should-You-Be-Using-It

What Is Non Abrasive Toothpaste ... And Why Should You Be Using It?

3 Tips for Teenagers Dealing With Braces Sores Reading What Is Non Abrasive Toothpaste ... And Why Should You Be Using It? 3 minutes Next 3 Reasons to Choose a Chlorine Dioxide Toothpaste

You’ve heard the term “non abrasive toothpaste,” but what does that really mean? Abrasiveness can be thought of as scrubbing power. While some abrasiveness IS needed to remove plaque and stains (otherwise we wouldn’t get our teeth clean), the problem is most toothpastes on the market have ingredients that are way too abrasive and can strip away enamel, the hard outer layer of a tooth. Enamel does not grow back – once it’s gone, it’s gone forever. That’s why switching to a low abrasive toothpaste is one of the best things you can do for your smile …

3 Reasons to Switch to a Non Abrasive Toothpaste

#1. Preserve the Color of Your Teeth

Ironically, many toothpastes that promise extraordinary whitening results actually have the opposite effect. Because these toothpastes are so abrasive, they wear away the enamel to expose the dentin underneath, which is naturally yellow in color.

Abrasivity in toothpaste is measured on a scale called RDA – Relative Dentin Abrasivity. (Keep in mind, a non-abrasive toothpaste is really a low-abrasive toothpaste, as even plain water on a toothbrush has some degree of abrasivity.) Most whitening toothpastes are in the highly or harmfully abrasive category. Check out this RDA toothpaste-ranking list to see where yours lands.

Low abrasive toothpaste: 0–70 RDA
Moderately abrasive toothpaste: 70–100 RDA
Highly abrasive toothpaste: 100–150
Harmfully abrasive toothpaste: 150+

#2. Defend Against Tooth Sensitivity

There’s no mistaking the pain that comes from tooth sensitivity … that sharp, sudden sensation that hits when you eat or drink something hot, cold or even spicy. Sometimes just breathing in cold air can trigger nerve pain. Why does this occur? Because, remember, when enamel erodes, it exposes the dentin of the tooth. Dentin connects to tooth nerves. Help preserve your enamel with a toothpaste that’s low abrasion so you can enjoy life’s simple pleasures, whether it’s a walk on a winter’s day or an ice cream cone in the summer.

tips for stopping tooth enamel decay

#3. Protect Your Veneers

Veneers are a big investment, and you want them to last for years on end. That’s why it’s essential to use a low abrasive toothpaste when you have veneers. If your toothpaste is too abrasive, such as a whitening toothpaste, it can actually wear away the glossy sheen of your veneers, giving a dull appearance to your smile. No thank you!

Best Low Abrasive Toothpaste for a Happy Smile

Smile your best smile with Oxyfresh Pro Formula Fresh Mint Toothpaste. Our non abrasive toothpaste is what the pros recommend if you have veneers, sensitive teeth and gums, or whiten your teeth. With an RDA rating of 45, it’s one of the gentlest toothpastes on the market. It pampers and helps protect enamel and your dental work, while still getting your teeth clean and your breath unbelievably fresh, thanks to the power of our exclusive ingredient Oxygene® plus natural mint oil.

  • All-day fresh breath
  • Dye- and alcohol-free
  • Infused with essential mint oil
  • Low abrasive toothpaste – RDA rating of 45
  • Essential if you have veneers or sensitive teeth

Don’t let your dental products secretly work against the health of your smile. For solutions that really work, check out our complete dental line at oxyfresh.com.


oxyfresh low abrasive toothpaste for gentle whitening


melissa gulbranson oxyfresh cmo

Meet the Author

Melissa Gulbranson is the Chief Operating Officer for Oxyfresh. A recipient of the Pet Age's "Women of Influence" Award, she’s passionate about educating customers in ways that really resonate with them. Her favorite part of the job is hearing customers share their amazing results. When she’s not leading the team in reaching big goals, like landing us in nationwide stores, Melissa loves days on the lake and hiking with her fur kid, Parker, and husband, Doug. Parker (a total ham) can be spotted running laps through the office each morning, greeting every team member. You can find Parker near the treats, and Melissa on Linkedin.