bulldog sitting at counter next to oxyfresh pet dental kit for easy fresh breath bulldog sitting at counter next to oxyfresh pet dental kit for easy fresh breath


Helping pets live their best lives.

Pet care that's a breath of fresh air - because we know that a happy pet means a happy you.

featured in

Modern Dog magazine logo
oxyfresh pet products for dental & ear health as well as pet smells


How we clawed our way to the top.

Oxyfresh started the way all great things start: we had an idea. An idea to do pet care differently ... better. That was 1991. Since then, our bangs may have gotten smaller, but our passion is going strong!

Fast forward to 2023, we've made the Inc 5000 List for fastest growing companies in America for the last two years.

It's because our products are designed for no-nonsense pet parents that demand the best. At Oxyfresh, we don't do ordinary - we do extraordinary. Because let's be real, your pets deserve nothing less.

smiling pup with white teeth next to oxyfresh pet water additive and his water bowl

there's a connection

Healthy teeth, happy pets.

They may say it’s treats, but it’s really dental care that keeps pets happiest and healthiest. That’s why we created a line of safe, non-toxic dental products, just for pets. We use the same effective ingredients that shine in our human formula, but without the flavors and Xylitol.

woman smiling as she gently cleans her bulldogs stinky ears with oxyfresh pet ear wash

Let Us Do Your Dirty Work

Say Fur-well to Stinky Pets.

Looking for a stress-free grooming and wellness experience for your furry friends? Look no further! With our innovative formulas, it has never been easier or more enjoyable. Say goodbye to the chaos and hello to the luxury of spa time. Even the most finicky pets will love our gentle and effective products, leaving them feeling refreshed and looking fabulous.

cat exiting litterbox with oxyfresh pet deodorizer bottle

we all know that

Pet messes are like glitter.

They can get everywhere. It's a fact of life for every pet parent, so we knew you'd appreciate non-toxic cleaners that are safe for all the furry and fine-feathered friends in your home.

What really makes us sparkle

The Oxyfresh difference.

Meet Oxygene®

It's our brilliant, proprietary, game-changing ingredient that seems like magic, but it's really just great science. Learn more.

Honest Fans

Nothing else really matters if your fans don't love the product. We've created formulas you can trust to produce incredible results.

Earth Friendly

We're FSC certified, fully recyclable & non-toxic – we love hugging trees and sustainability efforts. Learn more.

Real People

In our small lakeside home of Coeur d’Alene, Idaho, we love to work hard, play hard and give you our best.

We're a happy bunch.

Our close-knit crew loves to play in the Great Outdoors, serve our community, and give some pretty epic belly rubs. (Um, just to clarify, the belly rubs are for any of the 11 dogs, 4 cats and 1 snake that may be in the office on any given day.)

put a face to the name

kimmy and richard brooke founders of oxyfresh


Richard Brooke, CEO & Kimmy Brooke

Email Richard
melissa chief marketing & ecommerce officer

Chief Operating Officer

Melissa Gulbranson

Email Melissa

Chief Financial Officer

Justin Pfalzgraff

brian harder director of IT

Director, Information Tech

Brian Harder

nicole auten director of creative services

Director, Marketing

Nicole Auten

oxyfresh team photo taken at Tubbs Hill Coeur d'Alene Idaho oxyfresh team photo taken at Tubbs Hill Coeur d'Alene Idaho

our simple promise

Everything we do is for you.

You should feel the love in every product you use. No gimmicks. No trends. Just simple formulas created by a caring team.

Our core values:


Healthier smiles, fresher homes, and wagging tails ... our passion for changing lives is what motivates us to give our best, every single day.


In a trust fall exercise, we’d catch you every time! We're focused on doing the right thing for our customers, partners, and each other.


Those little cartoon gears in our heads are always spinning as we develop the latest products using cutting-edge eco-friendly ingredients.


The average adult laughs 17 times a day ... guess we're not so average! Teams that laugh together stay together, and that's certainly true for us.

woman sitting on the top of a hill admiring coeur d'alene lake

Ahhhh, the pacific northwest

This is our home.

Smiling at people as we walk by, holding doors open, and taking time to smell the roses (and the crisp mountain air). It’s just how we do things here in the Pacific Northwest. We’ve been part of this friendly, nature-loving community since 1984 ... and we can’t imagine calling any other place home.

map of countries in which oxyfresh is sold

let's grow together

Known far and wide

We can only stretch our arms so far, but you get the point! Our loyal pet and dental partners have helped us grow to over 26 countries around the world.

oxyfresh shipping box on a front porch which says "we dare you not to smile" oxyfresh shipping box on a front porch which says "we dare you not to smile"

safe. simple. trusted since 1984.

Transform how you experience fresh.

At Oxyfresh, we create eco-friendly, cruelty-free formulas blended with the best of science and nature. Because you should never have to compromise for fresh and clean.

“Building one of the fastest-growing companies in America in any year is a remarkable achievement. Building one in the crisis we’ve lived through is just plain amazing. This kind of accomplishment comes with hard work, smart pivots, great leadership, and the help of a whole lot of people.”

Let's see your smile!

Of course the pets are the cutest! Follow us on the gram @Oxyfresh