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National Pet Dental Health Month News: No-Brush Solution Could Help Add Years to Cats’ Lives

Press Release


National Pet Dental Health Month News: No-Brush Solution Could Help Add Years to Cats’ Lives

COEUR D’ALENE, Idaho – Feb. 1, 2023 – February is National Pet Dental Health Month, and while cats know a lot of tricks, brushing their teeth isn’t one of them. That leaves us with this startling statistic: 80% of cats show signs of gum disease by age two. Gum disease is reversible in the early stages with proper oral care, but left untreated, it can take years off a cat’s life because of how it affects the heart, liver and kidneys.

Pet dental experts agree that pets who receive regular dental care live an average of two years longer versus pets who don’t. Two years is a dramatic difference when you consider the average lifespan of our furry friends. That’s two more years of cuddles, flashlight tag, shameless selfies, and treats, of course!

What are the two challenges when it comes to at-home cat dental care? The first is education. Many pet parents believe fishy cat breath is normal, when in fact, it’s the first sign of gum disease. (Other signs include red, swollen gums; plaque and yellow-brown tartar on the teeth; and in later stages, bleeding gums, tooth loss, and difficulty eating.)

The second challenge is the time and effort required to brush cats’ teeth, which is the gold standard of pet dental care. Brushing can be especially challenging with senior cats, who are more stubborn and set in their ways.

Fortunately, Oxyfresh – a trusted brand in pet dental care since 1984 – offers an easy, no-brush solution to solve this problem: Pet Dental Water Additive. Simply add it to the cat’s water bowl or fountain daily to fight plaque and tartar buildup, freshen their breath, and defend against gum disease.

"Water additives are easy to use and highly effective if you get a quality product," shared Greta Lippert, Director of Research & Development at Oxyfresh. "But it needs to be undetectable. If the water tastes or smells different, cats won’t drink it and they risk getting dehydrated."

Unlike water additives with mint, green tea, liver, or other odd flavors, Oxyfresh Pet Dental Water Additive is 100% flavor free, so even the pickiest cats will drink it. Plus, only Oxyfresh has the proprietary, non-toxic ingredient Oxygene® that works on contact to neutralize bacteria that cause plaque and bad cat breath. No flavor coverups; just fresh breath right at the source.

Oxyfresh Pet Dental Water Additive is the #1 water additive on the market, with over 26,000 online reviews. Here are a few:

I have an aging cat with really bad breath ... subjecting him to the stress of dental cleaning in his golden years is out of the question ... but [because] he's highly affectionate and still loves to nuzzle his face into mine I HAD to do something about the breath. Within 2 days there was a dramatic improvement. Marc W.


My rescue kitty came to me very sick and with horrible teeth and gums. I’ve had him three years and have been using this for him almost all that time. At his last checkup, his teeth and gums were normal!! Neither of us like the tooth brushing ordeal, so I’m grateful to have found this solution – Jen


Easy way to save money on vet bills. This tasteless water additive works for even my pickiest animal and saves on expensive dental cleanings. D. Wilkie


What about pet parents who want to try brushing? Oxyfresh has them covered too with their Try Me Size Pet Dental Kit, featuring a mini-size Pet Dental Gel Toothpaste (1 oz.), mini-size Pet Dental Water Additive (3 oz.), and three soft silicone finger brushes. It’s the perfect way to test the waters and see what will work best for them.

Bottom line: at-home dental care, in addition to regular checkups at the vet, is essential for keeping cats healthy and happily purring for more years, and there’s no better time to adopt a cat dental routine than during National Pet Dental Health Month.

For pet parents who don’t want to put their cats under anesthesia for a dental cleaning, are concerned about the cost of dental cleanings, or want to maintain their pet’s oral care in between cleanings, Oxyfresh dental products are a must-have for healthier teeth and fresh breath. Check out their full pet dental lineup at oxyfresh.com.



About Oxyfresh:

Inspired by nature and motivated to make a difference, Oxyfresh’s mission is to bring a better kind of fresh to the world – one smile, one pet and one home at a time. Safe, simple and trusted, their broad portfolio of innovative pet dental, grooming and odor-eliminating products is loved across the world, creating generations of happy partners and customers since 1984. Learn more at oxyfresh.com.

Company Contact:

Melissa Gulbranson
Oxyfresh Co-COO, CMO
Oxyfresh Corporate