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PR: Oxyfresh Wins Top Industry Award for Innovative Package DesignPR: Oxyfresh Wins Top Industry Award for Innovative Package Design

Oxyfresh - Tube Of The Year 2018

Oxyfresh Wins Top Industry Award for Innovative Package Design

COEUR D’ALENE, Idaho – February 12, 2019 – Oxyfresh, the leading provider of naturally safe and environmentally friendly dental care products for people and pets, today announced it has won the Tube of the Year Award 2018 for the packaging of one of its top-selling dental care products, Oxyfresh Fresh Breath Lemon Mint Toothpaste. The Tube Council of North America named Oxyfresh the top award winner in the Best Dentifrice category for its innovative tube design.

“What an honor. Earlier this month, our Fresh Breath Lemon Mint Toothpaste earned a Family Choice Award for its gentle yet effective formula. Now our packaging is earning Gold for its design. We are incredibly proud of the team behind our products and branding. We’ve been creating trusted products for over 35 years, and we are still innovating,” shared Mariano Tellarini, Oxyfresh President.

According to The Tube Council, the best and most innovative tubes in various market categories were evaluated by a jury composed of representatives from major consumer goods companies and industry professionals. The Fresh Breath Lemon Mint Toothpaste package was named the Gold Award Winner in the annual Tube-of-the-Year competition, which recognizes the best tube design based upon package aesthetics, decoration and unique tube components.

“Innovative products like ours deserve packaging that is unique and helps convey our incredible brand story. That is what drove the design for this award-winning tube,” explained Melissa Gulbranson, Vice President of Marketing at Oxyfresh.

The award-winning tube was designed during a recent branding and packaging refresh for the popular family of Oxyfresh dental products. Oxyfresh’s innovative family of toothpastes, mouthwashes and dental gels for people and pets features Oxygene®, a powerful, non-toxic ingredient that neutralizes bad breath at the source and guarantees the cleanest and freshest breath possible.

For more information about Oxyfresh and its growing family of safe, gentle, non-toxic dental products, please visit or call a customer service representative at 800.333.7374.


About Oxyfresh:

Oxyfresh’s mission is to create products that matter. They are passionate about quality ingredients and developing products that don’t need to cut corners – products that help people and their pets live longer, happier lives with healthy smiles. Made in the USA, their broad portfolio of innovative products are alcohol-free, dye-free, gentle and effective and have been dentist-recommended for 35 years and counting.

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Media Contacts:
Public Relations Contact
Ken Hagihara, APR, MCM
Media Relations Representative for Oxyfresh
Integrity Public Relations, Inc.
949-768-4423 ext. 101
Company Contact  
Melissa Gulbranson
Vice President of Marketing
Oxyfresh Corporate
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