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PR: Esquire Magazine Features Oxyfresh MouthwashPR: Esquire Magazine Features Oxyfresh Mouthwash

FOR IMMEDIATE RELEASE
July 20, 2007

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COEUR d’ALENE, Idaho — A national magazine for men has singled out the superiority of Oxyfresh’s unique Fresh Breath Lemon Mint Mouthwash in a column that reviews fresh breath products.

The August 2007 issue of Esquire magazine hails the great taste and effectiveness of Fresh Breath Lemon Mint Mouthwash. Columnist Rodney Cutler calls the Oxyfresh mouthwash his “favorite of the bunch” among six products he reviewed.

“It tastes great and does the job,” writes Cutler, owner of Cutler Salons in New York City.

Alcohol-free Lemon Mint Mouthwash tackles the toughest breath challenges with Oxyfresh’s patented deodorizers: Oxygene® and zinc — ingredients proven to freshen breath all day. The zesty lemon flavor stimulates salivary flow, helping alleviate dry mouth.

Esquire touts itself as a magazine that focuses on the interests, the curiosities and the passions of men. It has a circulation of 700,000.

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Company Contact:
Melissa Gulbranson
Vice President of Marketing
Oxyfresh Corporate
800.333.7374
melissag@oxyfresh.com


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