About Us | Oxyfresh History
Call Us! 1.800.333.7374 |
Hours Extended: Mon-Fri 7am-5pm PST
Retail & Pro Partners Your Account Your Cart Careers
Oxyfresh - Because You Matter - About Us


Oxyfresh started the way all great things start:

We had an idea.

An idea to create products with ingredients you can always feel good about. Products that don’t need to cut corners.

Products that matter … to the weekend warriors, athletes, superhero parents and YOU … and of course our favorite furry and feathered friends. That is our mission.

Too many companies make claims and don’t deliver just to get the sale. That is not what we are about. We have been helping people and their pets live happier, healthier lives for more than 30 years. We are grateful, humbled and encouraged by our loyal fans who chose to purchase our incredible products. The consistent and growing demand for Oxyfresh inspires us to be more creative and dedicated in our mission.

Oxyfresh - Coeur d'Alene, Idaho - About us

Special company, special place. 

We are headquartered in Coeur d’Alene, Idaho. Don’t assume we are all potatoes and farm land, we have gorgeous mountains and an iconic lake that make this the quintessential place for our outdoorsy play time and hustle to make things happen.

Oxyfresh - Riverstone One Building

We are located in Riverstone, a beautiful open-air “Stay, play and work” center in the heart of the city. It’s the perfect place to get our creative juices flowing. We love being centrally located so we can share our mission and our fabulous products in our community. We believe in making a difference wherever and whenever we can.

Our Product Philosophy

Just Real Ingredients with Real Results

We are a healthy mix of science and the best that mother nature has to offer … and maybe a little magic.

Our mission is to give our tribe products that matter. We do not believe in using a sprinkle of an ingredient just to put it on the label. Our R&D team carefully selects each ingredient based on quality, potency and absorption. You’ll find optimum levels of ingredients throughout all our products … they are the real deal. Our loyal fans can FEEL and SEE the difference our products bring to their lives.

Many of our dental, pet and home care products are powered with Oxygene®: a brilliant, safe, non-toxic ingredient that neutralizes bad breath and pesky odors on a molecular level. Nerd Alert: Most smells (like bad breath and pet odors) are caused by these pesky little guys known as “volatile sulfur compounds” or VSC’s for short. Oxygene® gently and naturally dissolves the bonds of these sulfur compounds, completely eliminating bad smells at their source – instead of masking them up or using harsh ingredients like alcohol which is bad news bears.

For our superfood nutritional products (they’re the Beyonce of nutrition), we focus on core nutritional needs by using the best ingredients available that work at the cellular level to give you an awesome vibe, feed your mind and fuel you body. You’ll just feel … like you’ve got more pep in your step and a smile on your face.

Every product we create passes through strict quality standards to ensure you are always receiving the best quality. We partner with expert laboratories to certify our products are safe, proven and effective.

Our Team

Our team is a fun group and we’re serious about giving you the best. Our promise is to always work hard for you, do the right thing, and make sure you have an experience you’ll want to tell your friends about … every time. Seriously.

Oxyfresh - Richard and Kimmy Brooke - Our team

Meet Richard & Kimmy Brooke

Chief Visionary Officers/Owners

Our fearless leaders are Richard and Kimmy Brooke. They are our free-spirited (and VERY energetic) visionaries behind Oxyfresh. They take entrepreneurship to the next level! They are also motivational speakers, personal development coaches and bestselling authors. You’ll never find them without our tasty Vibe shake or maximum strength Lemon Mint Toothpaste and Mouthwash. They love our team and our Tribe of loyal Oxyfresh customers. Their motto is to always put the customer first and it is what our incredible culture is built on. When they’re not on the road, they split their time between Coeur d’Alene, Idaho, and the surf and sand of Lanai, Hawaii.

Oxyfresh - Mariano Tellarini - Our team

Meet Mariano Tellarini

President And Chief Operations Officer

Our super suave President of Oxyfresh, is all about scaling for growth, encouraging our team be their best self and joking around. His family relocated from Orange County so that his twin sons could enjoy all of the fun outdoorsy things our gorgeous mountain town has to offer. He enjoys fly fishing, skiing and being out in nature. Thank goodness he has Vibe to fuel his adventuring spirit.

Oxyfresh - Melissa Gulbranson - Our team

Meet Melissa Gulbranson

Vice President of Marketing/Owner

Don’t let her insanely neat office fool you! New ideas, magical memes and perfect product promotions are always buzzing through the brain of our VP of Marketing. Known simply as “M” around the office (why, yes, she IS that cool!), Melissa has been a driving force within Oxyfresh for over 20 years. Melissa loves the Oxyfresh vision and customer-centric focus … her dogs Mattie and Parker love all the awesome Oxyfresh pet products she brings home!

Oxyfresh - Tom Lunneborg - Our team

Meet Tom Lunneborg

Vice President of Product Development and Logistics/Owner

We don’t call him Maestro, but Tom IS much like a conductor of an orchestra. He’s been with us for over 20 years and counting. Tom leads our product team, manufacturers, suppliers and customer service departments to fulfill the Oxyfresh mission of 100% customer satisfaction. It starts with product quality and ends with on-time delivery. So how does he find the energy to do it all, while still making time to boat, travel with family, and cheer on the Seahawks? Having Oxyfresh VIBE shakes for breakfast, of course!

Oxyfresh - Peter Vas Dias - Our team

Meet Pete Vas Dias

Vice President of Sales and Finance

It’s a good thing Pete likes to work out … because when new accounts sign on, he sprints through the office high-fiving the team. (He hasn’t tried to bench-press anyone yet, but anything’s possible.) Pete’s enthusiasm comes from a love of seeing the difference Oxyfresh products make in people’s lives. Whether he’s traveling to new cities or introducing Oxyfresh to everyone he meets here at home, he’s passionate in sharing what we’re all about.

Our Promise

You’ll love our
“Customer Is Number One” Culture
and our amazing products.

That’s our promise to you. It’s simple. If you aren’t happy, we aren’t happy. High-fives and healthy smiles – that’s what we’re about. If for any reason, we didn’t quite meet what we promised, let us know so we can make it better. Just kick an email to smiles@oxyfresh.co or give us a call at 800.333.7374.

Thank you so much for your support and for giving us another reason to smile!


Your Oxyfresh Tribe


100% Money Back Guarantee

Oxyfresh has complete confidence in the excellence of its products.

That’s why we offer a 100% money-back guarantee (minus the cost of shipping) within 30 days of purchase if you’re not happy.